Creative fuel for the future

Cultural economics is booming, and rightfully so. In a world dealing with inequality, climate crises, and social fragmentation, culture provides more than just aesthetic enjoyment. It shapes values, fuels innovation, and connects perspectives across different sectors. The field of cultural economics explores this vital intersection: where art meets analysis, and where policy meets people.

We look back with pride on the 23rd International Conference on Cultural Economics by Association of Cultural Economics International (ACEI), held this summer at Erasmus University Rotterdam. With over 500 participants from 62 countries, it was a record-breaking event full of inspiring exchanges and new friendships. Under the theme “The Future of the Cultural and Creative Economy,” we explored how creativity, knowledge, and collaboration can shape better futures. Art and culture are more than sources of beauty; they strengthen well-being, social cohesion, and economic vitality.

At Erasmus University Rotterdam, we connect research, education, and engagement with this purpose. Initiatives such as Music as Medicine, showing how music supports recovery, and the Rotterdam Arts and Sciences Lab (RASL), where students combine art and science, embody this spirit of collaboration. This conference reminded us how powerful creativity becomes when disciplines, sectors,
and perspectives meet.

This edition of our magazine celebrates these efforts — proof that cultural economics is no ivory tower pursuit, but a dynamic, collaborative force for sustainable change. Discover how knowledge, culture, and co-creation together create positive impact, and enjoy an inspiring read.

Let’s shape the future, together.
Executive Board and Engagement & Research Services
Erasmus University Rotterdam

In a former monastery in Rotterdam-Zuid, a new kind of campus is taking shape. Here, professors, artists, and residents co-create solutions for a more sustainable and inclusive city. Led by Amanda Brandellero, Janna Michael, and Frauke Timmermans, Cultuur & Campus Putselaan turns the ideals of the New European Bauhaus—sustainability, inclusion, and beauty—into lived experience.

In this magazine, we offer perspectives from science, government and business. We speak with artists, policymakers and researchers to explore how culture shapes the economy — and how creativity fuels renewal across society.

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